Travel · Activities
Fun in the Sun Tenerife
A large activity and excursion platform restructured around discovery, categories, SEO and booking intent.
The challenge
Make the experience simpler without making the brand generic.
Make a broad catalogue of Tenerife activities easier to discover while improving category relevance and commercial page structure.
The approach
Design, development and search working as one system.
1412 reorganised the site architecture, category journeys, product-page SEO and supporting conversion content around how visitors actually browse Tenerife experiences.
Project outcomes
What the work was designed to improve.
- Clearer activity taxonomy
- Expanded SEO landing-page structure
- Improved internal linking opportunities
- More consistent product and category UX
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Have something good in mind?
Tell us what you are building, replacing or trying to improve. The form goes directly to info@1412.es.